Last updated: 7 May 2026
This privacy notice explains how we collect, use, and protect your personal data when you interact with The Secret Cellar, including use of our website and services.
Contact Details
Postal Address
The Secret Cellar
The Old Chalk Mine
Warren Row
Reading, Berkshire
RG10 8QS, UK
Telephone: 01892 782826
Email: info@thesecretcellar.co.uk
What Information We Collect and Why
We collect or use the following personal data to:
•Provide goods and services (including delivery)
•Operate customer accounts and guarantees
Personal data collected may include:
•Name and contact details
•Delivery and billing addresses
Lawful Bases for Processing
We rely on the following lawful bases under UK GDPR:
•Consent – when you give us permission after being informed
•Legitimate Interests – to manage customer relationships, fulfil orders, provide support, and promote products in ways that do not override your rights
Our Legitimate Interests
We use your data to fulfill orders, communicate updates, and offer relevant promotions, events or recommendations. This supports efficient operations and customer satisfaction, with minimal risk to individual privacy. You can opt out at any time.
If you purchase goods or services from us, we may use your contact details to send you information about similar products, offers, events, or services that we believe may be of interest to you. You can opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
Data Hosting and Security
Your personal data is stored on secure, third-party hosted servers within the UK or EEA. We do not operate or store data on our own infrastructure. All providers are contractually obligated to maintain appropriate security standards.
Data Retention
We retain personal data only as long as necessary for the purposes it was collected. We do not apply a fixed retention period. Instead, data is deleted or anonymised when:
•You withdraw consent
•You opt out of marketing
•You request deletion
We may retain minimal records where legally required (e.g. for accounting or tax compliance).
Your Rights Under UK Data Protection Law
You have rights including:
•Access to your data
•Correction or deletion
Requests can be made using the contact details above. We will respond within one month.
Cookie Policy
What Are Cookies?
Cookies are small text files placed on your device to help websites function and improve your experience.
How We Use Cookies
We use cookies to:
•Enable essential site functions (e.g. logins, shopping basket)
•Analyse how visitors use our site
•Remember your preferences (e.g. location or login)
We do not use cookies for intrusive third-party advertising or sell your data.
Optional Cookies
You may be asked to consent to non-essential cookies. You can also manage or block cookies via your browser settings at any time.
Third-Party Content
Embedded content (e.g. YouTube videos or Instagram posts) may use their own cookies. These behave as if you visited the third-party website directly.
How to Complain
If you have concerns, please contact us first. If you’re not satisfied, you can complain to the Information Commissioner’s Office (ICO):
ICO Contact Details
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk/make-a-complaint